We all are well aware that the entertainment is a fast-growing business and with the Netflix, in current demand, the cable companies might have to change the way they do business. So what exactly is Netflix? How did Netflix manage to become so popular?
Founded in 1997, Netflix started as a service website providing online services by renting DVD via mail. Later in 2007, it launched a mobile media where the customers could watch movies or TV shows through any of their smart devices such as the TV, computer, tablet, mobile phone.
The users loved the new service because it was simple and easy to use; all you have to do is log in to your Netflix account via smart device and watch various movies, Tv shows, documentaries by genres or names. Unlike the TV cables which only creates limited productions such as Dramas, Netflix provides various range pf programmes in different languages to cater to its users. And it encourages its users to stay connected and watch the next episode by automatically playing the next episode in a series, or suggesting other films based on earlier viewing behaviour.
Netflix also allows its users to download the content and watch it offline which is one of the great options especially for people who can only get access to the Internet through Wi-Fi or have slow Internet and have trouble streaming the shows and movies. Netflix got your back and made sure that their users get to enjoy no matter where you are.
Bonus point, Netflix is commercial-free, yes you read that right. In a media market where we get interrupted by commercial every other minute while watching videos, Netflix has heard our prayers and took the commercials out. And in 2013, Netflix also started adding its original content to compete with TV networks and cable TV. Originated in the US Netflix is available to most of the world but some of the content varies by the region you live in which is one of the biggest flaws of Netflix.
The sudden popularity on Netflix had threatened the TV Industries. Netflix has shown an aggressive global expansion strategy with service to stream films and TV shows to homes and mobile devices at any time for a low cost. For instance, let’s look at Hong Kong. According the South China Morning Post, ever since, the launch of Netflix in 2016, the “Asia Television, also known as ATV, and fellow free-to-air broadcaster and market leader Television Broadcasters Limited, or TVB” and Now TV has struggled to keep up with the competition and turn a profit or have seen falls in earnings.
Compared to other markets, Hong Kong may be a small market but the interest of the media lovers and foreign firms reveals its vitality. In today’s, competitive environment the TV market cannot afford relax, they have to invest, embrace new technologies and be creative. Now only the markets that best meet the customers; demands will thrive.
REREFENCES:
- How Netflix Is Changing The TV Industry. (2019, June 25). Retrieved October 2, 2019, from https://www.investopedia.com/articles/investing/060815/how-netflix-changing-tv-industry.asp.
- Netflix: the digital era is coming to Hong Kong television and the government needs to keep up. (2015, September 12). Retrieved October 3, 2019, from https://www.scmp.com/comment/insight-opinion/article/1857550/netflix-digital-era-coming-hong-kong-television-and.
- TV industry sees digital threats rising from likes of Netflix, Amazon. (2015, August 8). Retrieved October 2, 2019, from https://www.scmp.com/tech/social-gadgets/article/1847759/tv-industry-sees-digital-threats-rising-likes-netflix-amazon.
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